City Chic Vibes: A Brand Shoot with Realtor Kelsey Jones of Anchor Real Estate
Brand photos are essential in capturing the personality and professionalism of your business, making a lasting impression on your audience. Choosing a location that reflects your brand’s vibe is just as important as the photos themselves. The right setting adds authenticity and depth to your images, ensuring they resonate with your target audience. Whether you want a laid-back coffee shop for a relaxed, approachable feel or a sleek office space to highlight professionalism, aligning your location with your brand enhances the overall story you're telling. It’s all about creating visuals that not only look good but also feel true to who you are and what you do.
For Kelsey Jones’ first vibe session with me, we aimed for something truly reflective of her day-to-day life as a realtor—city chic with a cafe-inspired twist. We decided on the perfect backdrop: New General in Winter Park, nestled on Park Ave. This cozy coffee shop has a unique atmosphere with deep, moody tones, lush plants, and an overall vibe that perfectly matched Kelsey’s brand. It set the stage for a shoot that felt both authentic and stylish.
We started the session by capturing Kelsey in action, working on the go—just like she does in her busy real estate world. From shots of her sipping coffee to detailed images of her daily work items, we focused on those moments that highlight the real-life hustle of a realtor. We also made sure to get some candid, in-the-moment photos to bring out the energy of her workday.
Next, we took to the streets and headed down to Hannibal Square, another favorite Winter Park spot. We grabbed shots of Kelsey crossing the street, on the move, and in her element—just like a typical day in real estate, always on the go! These images added a dynamic touch to the session, showcasing her as both approachable and professional.
But it’s not just about pretty pictures—these photos will serve as valuable assets across multiple platforms. Whether it’s for social media, digital marketing, print materials, or her website, Kelsey now has a fresh batch of versatile content to represent her brand. Not only are these images high quality, but they also capture the essence of what it’s like to work with her.
And that’s the beauty of branding sessions—keeping your imagery fresh and on-brand helps you stay relevant and recognizable. I recommend updating your brand photos quarterly to reflect the changes and growth in your business. Kelsey’s session was the perfect example of how powerful on-brand photography can be in elevating your presence across all channels.
